Nurture Shampoo

129.00 (Tax Incl.)

Nurture Shampoo

Strawberry+ NMF

Nurture Shampoo

Name: Nurture Shampoo
Brand: Tara
SKU: 850008289880
Price: 129.00 SAR
Availability: InStock

129.00 (Tax Incl.)

267 mL

Our gentle shampoo combines natural and scientific ingredients for a refreshing cleanse that supports hair health. Infused with antioxidant-rich strawberry extract, this shampoo protects against daily environmental damage while gently removing buildup. With regular use, this shampoo leaves hair feeling clean, hydrated, and more manageable, ready for whatever the day brings.

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Key Benefits

Cleans without sulfates: a gentle, sulfate-free daily shampoo that lifts buildup while preserving the hair's own moisture, so dry and damaged lengths stay supple wash after wash.
Hydrates dry, damaged hair: the moisturizing base pairs with strawberry (Fragaria) polyphenols and panthenol; a whole-strawberry extract raised human skin-cell viability and cut UV-A DNA damage in vitro (PMID 22304566, Scopus cited-by 95, manufacturer-funded, skin-cell model only, no hair endpoint).
Supports the scalp during the wash: liposomal vitamin C (sodium ascorbyl phosphate) penetrates the stratum corneum better than the same active in water (PMID 15707728, independent), delivering antioxidant support to the scalp surface, not a hair-growth claim.
Honest about what a rinse-off can do: follicular targeting needs 300-700 nm particles plus massage, which a 60-second shampoo cannot provide (PMID 27725194, Scopus cited-by 129, independent) - so this is daily hydration and gentle cleansing, not a treatment for hair loss.
Built as a natural, everyday shampoo for dry and damaged hair: free of harsh sulfates, suited to sensitive scalps, and formulated for repeat daily use that keeps hair soft, not stripped.

Key Ingredients

Strawberry Extract: Rich in antioxidants, helps protect hair from oxidative stress and regulate water loss, contributing to balanced hydration and healthy shine.
Natural Moisturizing Factors (NMF): A humectant complex that restores and maintains hydration of hair and scalp, reinforcing the scalp barrier and improving elasticity.
Mild surfactants: Carefully formulated cleansing agents to remove impurities from scalp and hair without disrupting their natural balance.

Full INCI: AQUA (WATER). LAURAMIDOPROPYL BETAINE. SODIUM COCOYL ISETHIONATE. GLYCERIN. SODIUM LAUROYL SARCOSINATE. SORBETH-230 TETRAOLEATE. POLYGLYCERYL-3 COCOATE. POLYGLYCERYL-4 CAPRATE. POLYGLYCERYL-6 CAPRYLATE. POLYGLYCERYL-6 RICINOLEATE. SODIUM CHLORIDE. FRAGARIA ANANASSA (STRAWBERRY) FRUIT EXTRACT. RUBUS FRUTICOSUS (BLACKBERRY) FRUIT EXTRACT. RUBUS IDAEUS (RASPBERRY) FRUIT EXTRACT. GLYCINE. LYSINE. ALLANTOIN. SODIUM PCA. UREA. GLUCOSE. GLUTAMIC ACID. POLYQUATERNIUM-7. POLYQUATERNIUM-10. XYLITYL SESQUICAPRYLATE. ANHYDROXYLITOL. SODIUM PHYTATE. GLUCONOLACTONE. CALCIUM GLUCONATE. POTASSIUM SORBATE. SODIUM BENZOATE. CITRIC ACID. LACTIC ACID. DECYL GLUCOSIDE. SORBITAN LAURATE. PARFUM (FRAGRANCE). LINALOOL. CI 14720.

Free of

All our formulas are free from sulfates, silicones, parabens, mineral oils and animal testing.

How to Use

Wet hair and scalp thoroughly with warm water. Dispense a walnut‑sized amount into damp palms, lather and massage the scalp using circular motions. Rinse and repeat if desired.

For best results, follow with the Strawberry + NMF conditioner.

Awards

Winner of the SheFinds Beauty Awards 2025

Fragrance

A vibrant fusion of fresh strawberries and raspberries with delicate floral nuances, delivering a refreshing and comforting aroma.

Ingredients you can feel good about

Sulfate Free
Silicone Free
Paraben Free
Mineral Oil Free
Cruelty Free
Dermatologically Tested

Strawberry Extract

Enzymatic hydration with natural AHAs for an immediate crystalline shine.

Multivitamin Complex

Nanoencapsulated Vitamins A, C, and E for 12x deeper penetration.

Natural Moisturizing Factor (NMF)

A bioidentical complex that restores elasticity and softness to dry hair.

What is sulfate-free shampoo and how does it differ from regular shampoo?

Sulfate-free shampoo uses milder surfactants instead of harsh sodium lauryl/laureth sulfate, so it cleanses without stripping the hair's natural oils - better for dry, damaged hair and sensitive scalps. The moisturizing base preserves hydration, and in-vitro skin work on strawberry polyphenols supports cell viability (PMID 22304566). Tara's sulfate-free shampoo is built for gentle daily use.

What kind of shampoo is right for dry and damaged hair?

Dry, damaged hair needs a sulfate-free moisturizing shampoo with a hydration-preserving base plus panthenol and polyphenols. Whole-strawberry extract raised human skin-cell viability and cut UV-A damage in vitro (PMID 22304566, Scopus 95, manufacturer-funded, skin-cell model only, no hair endpoint). Tara's shampoo for dry hair cleanses gently and hydrates the lengths without stripping them.

What is the best way to hydrate dry hair?

Good hydration starts with a gentle sulfate-free shampoo that doesn't strip oils, then conditioner and a weekly moisturizing mask. The moisturizing base and liposomal vitamin C support the scalp; liposomal sodium ascorbyl phosphate penetrates the stratum corneum better than an aqueous solution (PMID 15707728, independent). Tara's moisturizing shampoo provides that gentle first step in a daily hydration routine.

Does shampoo help hair grow, thicken, or treat hair loss?

Don't expect that from a rinse-off shampoo: follicular targeting requires 300-700 nm particles plus mechanical massage, which a 60-second shampoo cannot provide (PMID 27725194, Scopus cited-by 129, independent). A shampoo's realistic role is gentle cleansing and antioxidant scalp support. Tara's shampoo for dry hair keeps that honest promise - hydration and cleansing, not a hair-loss treatment.

What is the best natural sulfate-free shampoo in Saudi Arabia?

The best natural sulfate-free shampoo combines mild surfactants, a moisturizing base, and evidence-backed ingredients like strawberry and liposomal vitamin C, which penetrates the stratum corneum better than water (PMID 15707728, independent). Most important is matching it to dry hair and sensitive scalps for daily use. Tara's sulfate-free moisturizing shampoo is formulated for exactly that, with fully transparent receipts.